Mida | A/B Testing for Marketers Who Work Fast

Philosophy

Experimentation is too slow. We fixed it.

The Old Way

× Too Slow Waiting weeks for engineering resources just to change a headline kills momentum.
× Too Gated Enterprise pricing and feature gates keep testing out of reach for agile teams.
× Expert Required If you need a PhD in statistics to interpret a button color test, the system is flawed.

The Mida Way

→ Speed by Default Create and launch experiments in under 2 minutes with our no-code Visual Editor.
→ Frictionless Entry Start for free with 100K MTU. No pushy sales calls. Essential A/B testing features included.
→ AI Protection Don't misread results. Mida flags false positives and setup errors before you ship a bad decision.

Pricing

Built for all scales.

$299 /mo start

No push to upgrade. No feature gates. Purely usage-based.

We believe in making experimentation accessible. That's why we offer one of the most generous free plans in the industry.

Plans

✓Free Plan - 100K MTU 60-day retention. 2 Active A/B Tests. 1 Project.
✓Growth Plan - 100K MTU $299/mo. Unlimited retention. Full feature access.
✓Enterprise Plan - 500K MTU More than 500K MTU. Dedicated CSM available.
✓Agency Plan Custom agency pricing for multi-client.

Start for Free

Performance

The platform for people who care about speed.

12.6kb

Script Size

Ridiculously small (compressed). 10x lighter than most testing tools. Won't affect your Core Web Vitals or SEO.

20ms

Execution Speed

Load instantly on any site. Faster execution means better data and zero user experience lag.

0.00

Flicker Effect

Sophisticated anti-flicker technology ensures your users never see the original version before the test variant.

Capabilities

Everything you need. Nothing you don't.

Create Tests Fast

Visual Editor

Drag-and-drop directly on your live site. Works exactly like Google Optimize, no code needed.

Generative AI (MidaGX)

Describe a change, and AI builds the variant in 2 minutes. Watch Demo

Test Anything

Split URL Testing

Pit two entirely different page designs against each other by redirecting traffic.

E-commerce Price Testing

Test pricing strategies on any platform. Works seamlessly with Shopify, WooCommerce, and custom stacks.

Personalization

Target specific segments with tailored content.

Go Deep

Server-Side SDK

Full control for developers. Run complex logic experiments securely.

AI Debugging

Don't misread results. We flag setup errors and sample pollution before they ruin your data.

JS/CSS Editor

Inject custom code when the visual editor isn't enough.

FAQ

Common Questions

Does the Visual Editor need code?

No. It works exactly like Google Optimize. You can drag, drop, and edit elements directly on your page without writing a single line of code.

What is MidaGX?

MidaGX is our Generative Experimentation engine. Tell it what you want to test via a text prompt, and it will generate the variants for you in under 2 minutes.

What are the limitations of the free plan?

It includes 100K MTU and core A/B testing features. Data retention is limited to 60 days, and advanced features are reserved for paid plans.

Do you offer support?

Yes. Enterprise plans include a dedicated CSM. For all other plans, we have a robust support system to help you remove friction from your testing.

I'm using WP/Wix/etc with visual editor will it clash?

Nope. Mida works independently and won't interfere with your existing page builders or CMS visual editors.

Launch A/B tests in minutes — not weeks!